Leadership alignment.
Storytelling. Behavior activation.

Partnered with Founder & Chairman to capture 40 years of cultural philosophy into a publication and digital platform built to scale.

An annual day dedicated to the founder's cultural principles — 300 leaders, one building, one shared belief system. Culture doesn't scale on its own.

Redesigned the full body of cultural touchpoints around the employee lifecycle — from acquisition personas to portfolio KPIs.

Led narrative architecture and visual design system for Rocket Companies' IPO — raised $1.8B in August 2020.

Built a unified talent narrative across a post-acquisition workforce — aligning leadership on employer brand pillars and activating them through hiring and retention.

Original field research and community design framework developed at Expo Dubai — recognized by city partners as a top-priority area of strategic interest.

Director and producer of a documentary tracing four generations of Swiss family history — from Basel to the mountains of Graubünden. Filming with my sister this July.